FaceBook Boost Your Business

The training attracted entrepreneurs from divers sectors which included ICT, retail business, food, and general merchandise players.

ABOUT FACEBOOK BOOST YOUR BUSINESS

Facebook’s Boost Your Business events provide businesses with the most up-to-date tools, insights, and best practices for achieving success on Facebook and Instagram. This is a chance for entrepreneurs to learn directly from Facebook experts and local organizations.

  • Tools you can use to connect with customers, manage your digital presence, and grow your business.
  • Ads best practices to increase conversions on your website, drive more people into your store, build awareness for your brand
  • Creating beautiful content for your business

ACWICT’S INTERVENTION IN FACEBOOK BOOST YOUR BUSINESS

The African Centre for Women Information, Communication and Technology partnered with Facebook to roll out Boost Your Business targeting 1000 Young Entrepreneurs in Kenya with an aim to equipping them with modern digital marketing skills on Facebook and Instagram platforms. The initiative sought to provide free training to young female entrepreneurs between ages 18-35yrs in Nairobi, Kisumu, Nakuru and Mombasa.

The training was designed to provide Face to Face training with practical engagement on how to navigate various functionalities on Facebook and Instagram space. The training adopted a mix of Facebook’s curriculum with integrated interpersonal interaction activities to enhance understanding of the skills learnt.

The mobilization took place in the month of June and early July, 2017 with a 2 day training, half day for each group.

Program Impact

Key achievements for the month include mobilization and selection of 489 young women entrepreneurs to participate in the program. Our partner Beyond Colors reaching 261 businesses in Mombasa and Kisumu Counties while the ACWICT reaching 228 over by end of July, 2017. 

Women Trained in Nairobi

Women Trained in Kisumu

Women Trained in Mombasa

Women Trained in Kilifi

Mary: Facebook Boost Your Business Training helped me get a client in just a few days

“I set up my business 2yrs back as a virtual company and I remember setting up a Facebook page for it, however I did not fully understand the uses of its different tools,” says Mary. As a result of these challenges, Mary was limited to only sharing posts to create...

Cyndrine Amadi: I now sell in bulk thanks to Facebook Boost Your Business training.

Having struggled with years of poor pay in her years of employment, Cyndrine decided to down her tools and engage in what she enjoys most - plaiting and crocheting. Cyndrine loves to make hair, and she has been doing it as long as she can remember. In January this...

Boost Your Business

Digital Marketing training for young women

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Dorothy Owino

I learnt a lot and found the training very useful. I run an interior design business and through the training she was able to create a Facebook page for my business which she didn’t have any initially.

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Ruth Njeri

My company deals with software, ERP and Web Development. The practical sessions helped to understand was being covered. I was able to create a page and add a call to action button which will increase reach.

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Rita Wakanyi

I sell second hand clothes particularly dresses. My Facebook page is Ritathrift. Through the training I have learnt how to develop username for her business page and what type of pictures to post.

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Serah Nduta

I run a home décor business called His princess decorin in Mombasa. I opened my Facebook business page during FaceBook Boost Your Business Training session and  I can attest that it really works.