Ajira Digital Program
Overview
Ajira Digital Program is an initiative of the Government of Kenya (MoICT) implemented in partnership with the Kenya Private Sector Association (KEPSA) with funding from the Rockefeller Foundation. ACWICT successfully implemented the first phase of the Ajira Digital Program between April 1, 2017, and March 31, 2018. The training was delivered at Kenyatta University in Nairobi and the Rift Valley Institute of Science and Technology (RVIST) in Nakuru. New/inexperienced online workers were equipped with basic soft skills and introduction to online work skills, digital marketing and basic financial management skills; while experienced online workers were trained on entrepreneurship and scaling opportunities for their online businesses.
The program aimed at introducing young people to online work and providing tools, training and mentorship they need to work and earn an income with dignity, thereby achieving the country’s objective of a globally competitive knowledge-based middle-income economy in an increasingly digital world.
Key Impact/Achievements
- Developing training curricula for new/inexperienced young people on online work and for experienced online workers.
- Trained over 4,000 new/inexperienced young people in online work
- Trained 125 experienced online work freelancers
- Developed a mentorship strategy (including an online mentorship platform) and mentored all the inexperienced youth trained
- To date, the Ajira Digital Program implemented by KEPSA and e-Mobilis with funding support from the Mastercard Foundation has been able to reach about 500,000 Kenyan youth
